Our constant monitoring of Poznań's real estate market and the comprehensive range of services provided by CFRE make it possible for us to offer our clients consultancy at various stages of the property development process.
The basic activities connected with property development consultancy include:
finding land for investment
market research and analysis
preparation of a feasibility study for the investment
preparation of a sales strategy
preparation of an information brochure
organisation of the sales office
the sales process
coordination of marketing activities
Our broad knowledge and experience and our individual approach guarantee our clients comprehensive and effective assistance in the sale of property development projects.
The sales process involves creating a team of experienced specialists dedicated to each client, dealing with the market for new apartments in Poznań. Sales processes may be carried out both at our office at ul. Wojskowa 4 and on the investment site.
The development of a sales model for the project is backed up with a comprehensive apartment sale strategy, which may include the following elements:
opinion about the structure of apartments suggested by the developer;
attribution of levels of significance to each of the factors influencing the value of apartments and an assessment of the advantages of individual types of apartments;
proposed pricing structure based on individual valuation of the factors influencing the attractiveness of each apartment;
estimation of the pace of apartment sales based on offer lifetimes in similar projects, combined with the pricing strategy;
policy for dividing the sale into stages based on the features of individual apartments and the current market situation;
recommendations for shaping the project along with factors influencing the attractiveness of the investment;
preparation of materials concerning analysis of the situation on the local market focusing on competitors and their strong and weak points;
detailed description of the local market focusing on socio-demographic factors, to determine the target group for the project;
presentation of the selection criteria applied by buyers of apartments in the given location based on analysis of apartment sales in competing projects;
analysis of the strong and weak points of the investment, paying special attention to marketing and promotion possibilities; strategy for building the investment's image oriented towards target group optimisation;
recommendations for advertising channels and other forms of product promotion;
estimation of the scale of competition and its features in the area of the planned investment;
medium-term forecast of the situation in the local market, particularly with regard to changes in the level of apartment prices;
determination of the project's target group;
presentation of the selection criteria applied by potential buyers;
cooperation in the creation of the image of the investment oriented towards the previously accepted target reception of the product on the market.